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Nearly $1 billion deal gives Colgate a stronger position in Europe.
June 20, 2011
By: TOM BRANNA
Editor
Colgate-Palmolive Company has completed the purchase of the Sanex personal care brand from Unilever PLC for $952 million. Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe. The agreement to purchase the Sanex brand was signed and announced in March 2011. “We are excited to move forward on this strategically important acquisition that will strengthen Colgate’s ...
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